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Shape

Pressure test and shape your access / commercial strategy

We help you understand the complex and diverse market you are going to enter into.

Eva

Failure to consider the complex and diverse markets you wish to enter can lead to an irrelevant product position resulting in challenges with reimbursement. Your winning position depends on early identification of key asset attributes that are clinically relevant.

Leveraging local KOL networks will help you to better understand where your winning position will be, providing you with crucial data that will inform your clinical development, access, and commercial strategy. EVA WAY® commercial and market access experts provide guidance and work closely with market research agencies to ensure you get the most out of the research you conduct. 

As you develop your plans we are also there to act as your sounding board. Together we will fine-tune your ex-US commercial strategy and provide de-risking options. 

Draw upon our ex-US marketing & launch expertise and ensure you have all the data to make your best decisions.

Key focus areas

  • Pressure test existing patient journey material/provide modification for ex-US market 

  • Full development of patient journey if necessary

  • Proposed target label language 

  • Recommended product position to maximize ex-US market opportunities

  • Market specific insights to inform your clinical, reimbursement, and commercial strategy

  • Commercialization model: go-alonge, hybrid, outlicensing

  • De-risking strategy

Picture of people designing a strategy document

We are here to support you

Or get in touch with the EVA WAY Expert:

Market evaluation
Global research validation
Validate region-specific clinical differentiators
KOL engagement
Clinical trial endpoint validation

Early pricing & reimbursement strategy
Clinical trial design in light of P&R negotiations
Centralized HTA
Market access roadmap
Launch price & launch sequence optimization

Strategy Development and Resourcing Needs Assessment
Team Development and Strategy Execution


Understanding your winning position as early as possible will allow you to make better strategic decisions and will pay dividends in your future success. 

Pamela Penman, Marketing Strategist and EVA Way Expert